Are the right people flowing in?

Every other part of the lifecycle assumes you got the right people in the door. If your brand pull is weak, you're fishing in a smaller, more skeptical pond — and you pay for it twice: longer time-to-fill and a worse offer-accept rate, because the candidates who do show up have other options.

A brand score with no funnel tells you people don't like you but not where the leak is. A funnel with no brand score tells you the leak's location but not whether the real problem is upstream — that nobody strong applied in the first place. Put them together and you can tell "fix the brand" apart from "fix the recruiting process."

Two teams sit side by side in the demo workspace. Engineering scores 72 — band "healthy." That 72 is a brand-consideration index on a 0–100 scale: how willing the talent market is to consider working there. Sales scores 55 — band "developing," meaning real but not yet strong.

Engineering's funnel: 400 applied → 160 screened (40%) → 60 interviewed → 24 offered → 18 accepted, a 75% offer-accept rate → 17 hired. Sales starts with more applicants — 520 → 130 screened — but only 25% clear the first screen (vs. Engineering's 40%), and the offer-accept rate is 60% vs. 75%. Fewer of Sales' applicants are the right fit, and more of the people Sales wants say no.

The ops metrics close the loop. Engineering: 42 days time-to-fill, $8,200 cost-per-hire, 3.1× TA-ROI. Sales: 35 days, $6,400, 2.4×. Sales fills faster and cheaper but gets less value per recruiting dollar — consistent with a team that has to work harder to convert a thinner top of funnel.

Each number is tagged with its provenance — the brand index comes from an attraction brand survey, the offer-accept rate from the applicant-tracking system — and small cells are suppressed below a minimum count so no individual is exposed.

The brand index isn't a vibe pulled from a language model; it's a measured score on the same 0–100 substrate every Performix index uses, always drillable to the underlying measures and their sample sizes. And while no live data source is wired, the whole view stays flagged as seeded, so a demo number never reads as a customer's truth.

The attraction view — brand-consideration index plus recruiting-funnel stages — is built and rendering on seeded demo data today. Once your ATS and survey data are connected, the same surface lights up on live data, no UI rebuild.