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Team Performance Science Guide · Books · 2 of 22

The Knowing-Doing Gap

Jeffrey Pfeffer & Robert I. Sutton · 2000

Evidence-based management·Stance: Ally

Ally — thesis anchor

File: ~/Desktop/Performance Books/The Knowing-Doing Gap ...epub Tradition: Evidence-based management Stance toward Performix: Ally — thesis anchor (with one load-bearing caution for us) Read depth: TOC + Ch.1/2/5 close-read via keyword extraction

Core claim (1 line)

The hard part isn't knowing what to do — it's doing it; smart companies are the ones that turn knowledge into action, and most of the gap is created by management practices (talk, fear, bad measurement, internal competition) that block the conversion.

What the book actually says (grounded)

  • Eight-chapter arc: 1 Knowing "What" to Do Is Not Enough · 2 When Talk Substitutes for Action · 3 When Memory Substitutes for Thinking · 4 When Fear Prevents Acting on Knowledge · 5 When Measurement Obstructs Good Judgment · 6 When Internal Competition Turns Friends into Enemies · 7 Firms That Surmount the Gap · 8 Turning Knowledge into Action.
  • Talk-as-substitute: "A problem arises when smart talk is confused with good performance" — people "all talk and no action" reap rewards they don't deserve because "Smart Talk Happens Now, Smart Actions Happen Later."
  • Ch.5 (load-bearing for us): "measures and the measurement process, especially badly designed or unnecessarily complex measurement systems, are among the biggest barriers to turning knowledge into action." Good firms "measured things that were core to their culture … and used these measures to make business processes visible." Principle 7: "Measure What Matters and What Can Help Turn Knowledge into Action … a few key measures that are routinely tracked."
  • Measurement + fear: in good firms, measurement is "used to support learning and to drive out fear," not to "blame or punish."

Contrast with the Performix thesis

Performix commitmentThis book's positionVerdict
Diagnostic, not laundry-listNames specific conversion-blockers (talk/fear/measurement/competition) instead of best-practice listsStrong ally
CAMS binding constraint"Knowing ≠ doing" is the premise behind CAMS (capability doesn't convert without A/M/S)Anchor. Cite in Guide Part I
Psychometric-first / AI-as-consumerCaution: complex measurement is itself a barrier; "few key measures," measure what's coreProductive tension — disciplines our measurement zeal toward VOI + decomposable index
Adaptive narrowing + VOI"Measure what matters / what can help action" ≈ value-of-information by another nameAlly
Three leversFocus is the conversion mechanism, not select/develop/exit per seNeutral

Extractables

  • Construct: the "knowing-doing gap" as the named macro-phenomenon CAMS operationalizes (capability present, performance absent → which of A/M/S blocks it).
  • Tool / PFX card idea: "few key measures / drive out fear" guardrail baked into our measurement UX — a check that resists metric sprawl (echoes index-doctrine + VOI gating).
  • Substrate ingest candidate: yes — the five gap-causes are priors for an intervention/cause taxonomy.

Content seeds

  • Article angle: "Your team already knows what to do. So why isn't it happening?" — the knowing-doing gap as the case for diagnosis over more training/best-practices.
  • Guide entry: anchors Part I — Why performance varies; Ch.5 feeds Part VII (measurement that helps vs. obstructs).

Library record

  • Canonical id: (mint per library SPEC; property tag performix) · Path A/B: not yet ingested
  • Already in PA library? No (Hubbard is; this is not). Move to PA inbox — aligned.

Grounds these Guide parts

Library record

No canonical library id minted yet. The PeopleAnalyst library registry stays the identity layer; this profile will carry the id once the work is ingested.

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